Horror, terror and fear return to the big screen this year in Paranormal Activity 4. New video released by manufacturers other day and it has sparked more curiosity fans.
The filmmakers have created a unique viral campaign, mobilizing fans online to promote the film in various cities. On the official Facebook account of the film, the 13 million fans have the chance to win a free movie watch their city if using "It Has Begun", named the newest clip from film.Astfel, Paramount managed to integrate the Facebook platform campaign to promote the film, it became even more popular and promotion costs remained at a low level.
The new production is directed by Henry Joost and Ariel Schulman, and the cast are actors Dianna Agron, Katie Featherston and Brady Allen.
Paranormal Activity series has been declared the most profitable horror franchise in movie history: all 3 movies made together grossed over $ 576 million, their combined budgets not exceeding the amount of $ 9 million.